We brainstorm ideas and create strong brand identities! Why is creating a brand identity important?
Brand identity is like a map guiding you towards achieving the right objectives for the company, in agreement with the values, the mission and the vision of the whole group.
Mission means the current status of the company, and it includes the main objectives. It provides short-term data such as what the company does, how it does it and who the target is – it is some sort of compass on a road whose final destination is represented by the vision.
Vision is the future of an organisation – some sort of” light at the end of the tunnel” representing the destination of the organisation.
Both mission and vision act like a guide in the decision-making process, increasing company productivity and efficiency, and defining its purpose.
The bases of a strong brand include such defining and original elements as mission, vision, values, differentiator, story and positioning.
Once set, they work like a business card for the company, their outcome reaching both the online and the offline.